How do you target new movers?

Targeting new movers is a smart strategy for removal companies as they’re actively looking for services and less likely to be brand loyal. Here are some effective ways to reach them:

Leveraging Data and Partnerships:

  • Purchase new mover data: Several data providers compile lists of people who have recently moved. These lists can be targeted based on location, demographics, and estimated moving costs.
  • Partner with real estate agents, property managers, and relocation companies: These professionals often have access to new mover information and can recommend your services.

Direct Marketing Strategies:

  • Direct mail: Welcome kits with coupons or discounts mailed to new addresses can be eye-catching.
  • Welcome packages: Partner with local businesses to include your brochures or flyers in welcome packages for new residents.

Digital Marketing Techniques:

  • Targeted social media ads: Utilize social media platforms like Facebook, Nextdoor, and Instagram to target ads based on location, interests (e.g., “recently moved”), and demographics.
  • Search engine marketing (SEM): Run targeted ads or optimize your website for keywords like “removal companies near me” or “moving companies + [your city].”
  • New mover content: Create blog posts or infographics offering tips for unpacking, settling into a new neighborhood, or navigating long-distance removals.

Building Community Presence:

  • Sponsor local events: Sponsor community events or sports teams to increase brand awareness and establish yourself as a local resource.
  • Offer free moving consultations: Provide consultations to new movers, assessing their needs and showcasing your expertise.
  • Partner with local businesses: Collaborate with businesses that cater to new residents, like furniture stores or home improvement companies, for cross-promotion.

Additional Tips:

  • Highlight new mover specials: Offer special discounts or packages specifically for new movers.
  • Showcase excellent customer service: Positive online reviews and testimonials from satisfied new mover clients are powerful endorsements.
  • Track and analyze results: Monitor the effectiveness of your marketing efforts and adjust your strategies as needed.

By implementing a targeted approach that combines these tactics, you can effectively reach new movers, establish your removal company as a trusted partner, and grow your business.

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Online estimates · On-site services not available Address: 302 W Melinda Ln Suite 1, Phoenix, AZ 85027, United States Website:

Easy Florida Moving LLC

786-338-1008 ✆

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Moving company in Hallandale Beach, Florida Address: 319 NW 10th Terrace, Hallandale Beach, FL 33009, United States Website: Easy Florida

Roadway Moving – NYC

212-812-5240 ✆

Hourly Price $140/hr

At Roadway Moving, you get professional and stress-free moving services at reasonable prices. Call the best NYC movers today.
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